In an effort to prevent TV panel pricing from further increasing and affecting TV vendors' financial performances, many vendors are considering lowering shipment quotas and taking less aggressive stances on acquiring reserves to obtain market share.

Throughout 2014 many vendors were concerned with increasing market share and making sure that reserves were high. This led to tight supply for TV panel applications and pricing rose consequently.

TV vendors are expected to start adjusting their panel orders in the second quarter of 2015 when the industry bounces back from the traditional slow period in the first quarter, with LG Electronics and Samsung Electronics expected to make some of the biggest adjustments, according to industry sources.

Additionally, the vendors will emphasize less on reserves and most likely take more risks in placing orders as needed in order to avoid creating tight supply in the market.

For many TV vendors, TV panels account for 70-80% of total production costs for a fully-produced TV. Finding the right balance for vendors between steady profits through balanced panel supply and market share will be a key for vendors in 2015, the sources said.

Vendors will most likely use such strategies for certain panels that are already in shortage such as 32-inch units, the sources noted.