Acer will develop more Android- and Chrome OS-based products, with the corresponding proportion of total revenues expected to rise from 10-20% in 2013 to 20-30% in 2014, company chairman JT Wang said at an August 8 investors conference.
So far, almost all of Acer's Android-based products are tablets and smartphones, and Chrome OS-based Chromebooks launched at the end of 2012 account for about 3% of Acer's notebook and tablet shipments. Acer targets Chromebooks for educational applications, with orders obtained through open-bids.
In addition, Acer has examined the structure of its product lines and aims to decrease the proportion of total revenues from entry-level products to 60%, increase mid-range models to 30%, and high-end models to 10%, Wang said.
Acer generated global revenues of US$2.879 billion in the second quarter, with 37% coming from the Europe, Africa and the Middle East market, 26% from North and Latin Americas, 17% from Greater China and 20% from the rest of the Asia Pacific region. Notebooks accounted for 62% of revenues, followed by desktops with 15%, LCD monitors 9%, tablets 8% and others 6%.
While Acer suffered net operating losses of NT$613 million (US$20.5 million) for the second quarter of 2013, operations in the third quarter are likely to break even, Wang indicated. Acer expects third-quarter shipments of notebooks and tablets together to grow up to 5% sequentially.
Acer originally expected the proportion of notebooks that are touch-screen models to rise to 30% at the end of 2013, but has lowered the target to 20-25%. |