The latest news is that Apple has announced that all its products will participate in this year's Double 11 event, including the iPhone 16 series, which has only been released for one month. This is the first official channel price reduction since the release of the new phone. According to the official flagship store of Apple Store, the Tmall Double 11 promotion shows that the iPhone 16 series will be available for sale at 8pm on October 21st, with a maximum discount of 1600 yuan.

According to official website data, the price of the basic version iPhone 16 has been reduced to 5499 yuan, while the starting price of the high-end iPhone 16 Pro Max has been lowered to 9499 yuan, which is close to the price of third-party channels. At the same time, it can also participate in the trade in promotion, with a maximum subsidy of 1100 yuan. IPhone, iPad, Apple Watch, AirPods and other series of products all enjoy varying degrees of discount.

With the recent launch of new flagship processors by MediaTek and Qualcomm, this month has become a period of intensive entry into the domestic mobile phone market. Major brands such as Vivo, OPPO, Honor, and Xiaomi will debut their latest flagships in the next 1-2 months, and the Huawei Mate 70 series is also expected to be launched in November. The competition in the mobile phone market is intensifying, and new product configurations are becoming increasingly powerful.

Against the backdrop of the continuous improvement of product strength among major domestic brands, although the Apple iPhone 16 has made some improvements in hardware configuration, including the latest A17 bionic chip, improved camera performance and display effect, its overall memory is only 8GB, which is lower than the industry's expected 12GB. The memory upgrade speed is slightly slower compared to other mobile terminals. According to ChinaFlashMarket analysis, with the extension of mobile phone replacement cycles, higher storage capacity is one of the key factors stimulating consumers to replace their phones. This year, the average NAND capacity of smartphones worldwide has increased from 179GB to 206GB, and the average DRAM capacity will further increase to over 7GB.
The significant price reduction of the Apple iPhone 16 series is bound to have a certain impact on the sales of domestic mobile phone brands.

According to institutional data, Apple's sales in the Chinese market have encountered growth bottlenecks, and its market share in the Chinese market has slipped to sixth place in the second quarter. Whether the strategy of "attracting consumers through price promotions" can be effective is worth paying attention to.