Samsung Electronics has decided to put off the Exynos 2200 unveiling, which was initially scheduled for Jan. 11, in consideration of the customer’s schedule.

"We are planning to unveil the new application processor at the time of launching a new Samsung smartphone," a Samsung Electronics official said. “There are no problems with the AP’s production and performance.”

Accordingly, Samsung Electronics is expected to introduce the Exynos 2200 at the end of January or early February in time for the launch of the Galaxy S22.

The Exynos 2200 is known to use a GPU developed by AMD using its latest architecture RDNA2. GPUs in Samsung’s previous APs were cited as a weakness compared to those of Qualcomm APs.

Samsung Electronics had previously used Arm's Mali GPU for Exynos chips. However, many tech experts pointed out that the Mali, which is designed to operate on low power, is inferior to its rival Qualcomm’s Adreno.

According to market research firm Counterpoint, Samsung Electronics ranked fifth in the smartphone AP market in the third quarter of 2021 with a 5 percent share. It was a 5 percentage point drop from 10 percent in the same period of 2020. On the other hand, MediaTek’s market share reached 40 percent and that of Qualcomm’s 27 percent during the same period. Samsung Electronics is looking to increase its AP competitiveness with the Exynos 2200.

The Exynos 2100, which Samsung Electronics ambitiously introduced in 2021 for the Galaxy S21, caused quality issues including heat generation.

"The new GPU is expected to resolve the problems of the Exynos 2100," the Samsung official said. "We intend to sharpen our competitiveness by loading GPUs for games into mobile devices."

Samsung Electronics is planning to use the Exynos 2200 for the Galaxy S22 series to be released in Europe and Korea, while installing the Qualcomm Snapdragon 8 into devices for North America, China and India.