Samsung Electronics narrowed its gap with Apple in the U.S. smartphone market to a single digit in the third quarter of this year.
Apple had the highest share of 42 percent in the U.S. market in the third quarter, followed by Samsung Electronics with 35 percent, according to a report released by market research firm Counterpoint Research on Nov. 4. The two smartphone giants were followed by Motorola (8 percent), TCL (5 percent), and One Plus (3 percent). Compared to the same period of 2020, Apple and Samsung Electronics saw their market shares rise by 3 percentage points and 5 percentage points, respectively.
Motorola is believed to have taken some of LG Electronics' share to rise to third place. As most of Motorola's factories are in China, they have not been significantly affected by the closure of factories in Vietnam due to the re-proliferation of COVID-19.
In the European market, Samsung Electronics maintained its No. 1 market share. The company recorded a 30.4 percent market share in the European smartphone market in the third quarter. Xiaomi came in second with 23.6 percent and Apple claimed third place with 22.1 percent.