Apple shipped an estimated 40.4 million iPhone 12 devices during the first quarter of 2021, according to new data shared by Strategy Analytics. The figure suggests Apple has maintained its grip on the global 5G smartphone market, despite indicating a 23% dip compared to the fourth quarter of 2020, when Apple shipped 52.2 million units.
Apple enjoyed booming sales in the 5G market in the three months following the launch of in first 5G-equipped iPhone models, but since then its rivals have upped their game in an increasingly competitive premium smartphone market by releasing new 5G models.
Chinese vendor Oppo took second place in the same quarter, shipping 21.5 million units for a 15.8% market share, up 55% from the fourth quarter of last year. Fellow Sino-mobile maker Vivo managed to ship 19.4 million units, a 62% gain on the last quarter.
Samsung took fourth place with 17 million 5G handsets shipped, earning it just 12.5% of the market but a sizeable 79% growth on Q4 2020. Xiaomi shipped 16.6 million units during the quarter, taking 12.2% of the market, up 41% quarter-over-quarter.