Western Digital is reorganizing and creating separate product business units for the Flash and HDD assets.
The company appoints Robert Soderbery as the EVP and GM of the new Flash unit. Soderbery most recently served as Cisco's SVP and GM of the $20B enterprise networking business.
Western Digital is conducting an executive search to find a GM for the HDD business.
"With Rob on board, Western Digital is gaining a highly-experienced business leader who has successfully led enviable product franchises at scale and brings deep technology and product management expertise to the company. The thought leadership Rob has demonstrated leading global innovation teams for over a decade makes him the caliber of general manager we need to lead our Flash business," says WDC CEO David Goeckeler.