Samsung Electronics posted a global TV market share of 30 percent in the second quarter of this year, when runner-up LG Electronics stood at 15.3 percent. In that market, Samsung Electronics topped 30 percent for the first time in the second quarter of last year and its market share remained above 30 percent for the fifth consecutive quarter.
In the second quarter, the sales of Samsung Electronics’ 75-inch and larger TVs increased by almost 20 percent and the company’s share in that market segment topped 50 percent. Specifically, the figure is 65.5 percent in North America and 54 percent in Europe. In addition, its QLED TV sales volume reached 1.4 million units with a year-on-year increase of 28.2 percent.
On the other hand, the OLED TV sales volumes of LG Electronics and Sony decreased. Specifically, the former fell 7.6 percent year on year to 317,000 units and the latter dropped 17.6 percent to 108,000 units.
As a result, the ratio of Samsung Electronics’ QLED TV sales volume to the global total OLED TV sales volume jumped from 180 percent to 250 percent in one year. Likewise, the ratio of the global total QLED TV sales volume (approximately 1.69 million units, up 40.4 percent from a year ago) to the global total OLED TV sales volume (approximately 570,000 million units) increased from about 200 percent to about 300 percent.
TCL, in the meantime, came in third with a market share of 8.6 percent on a sales value basis and second with a share of 12.7 percent on a sales volume basis. This is the first time that the Chinese company beat LG Electronics in terms of sales volume.