The Europe, Middle East, and Africa (EMEA) traditional PC market (desktops, notebooks and workstations) continued to improve in the second quarter of 2017, with a stable performance of negative 0.6%. A total of 15.9 million units were shipped, according to IDC. Notebooks performed positively across EMEA at 3.1% with a strong growth in Central and Eastern Europe (CEE) at 5.2% and Middle East and Africa (MEA) 11.1% and showing a further stabilization in Western Europe at 0.4%.
The investments in public and private sectors in CEMA along with stronger economic confidence in major mature markets and back-to-school deals also fueled commercial notebooks, which grew 18.6% in CEMA and 3% in Western Europe. Consumer notebook shipments increased 3.5% in CEMA but showed a decrease of 2.0% in Western Europe. Overall desktop shipments continued to decline, posting an 8.3% decrease in EMEA. However, they returned to positive growth in CEE at 7.8% after years of contraction, showing a strong performance in both consumer and commercial segments at 8.9% and 6.8%, respectively.
"The traditional EMEA PC market continued to stabilize for another quarter, thanks to strong notebook results stemming from a faster adoption of mobility, in both the consumer and commercial spaces. Back to school also supported large volumes of portable PC," said Malini Paul, senior research analyst, IDC WE Personal Computing Devices. "In addition, the return of the CEE region to positive growth for two consecutive quarters, contributed significantly to the overall better than expected results in the EMEA market."
In Western Europe, the traditional PC is displaying a soft decline of 2.1% after two quarters of growth. Desktop continued to erode, with a decrease of 7.8%, while notebooks achieved soft growth. Southern Europe was above expectations, with on-year growth in most countries: France (1.9%), Spain (11.6%), and Portugal (16.7%). Benelux was also outperforming at 5.8% thanks to back to school. In contrast, Germany and the UK contracted as expected, with Brexit uncertainties leading to negative growth of 11.8% on year for the UK. In the commercial space, traditional PC shipments declined 1.3% on year. While commercial desktops further eroded, notebooks displayed growth of 3% on year and stabilized overall commercial shipment growth. Portable volumes were supported by large and very large enterprise renewals as mobility adoption combined with Windows 10 was strong. In consumer, desktop continued its decline of 6.6% on year, while notebook managed a soft decrease of 2% on year, driven by increasing demand for gaming notebooks and thin and light solutions.
"The overall traditional PC (desktop, notebook and workstations) market results in the CEMA region for the second quarter of 2017 recorded a slight growth of 1.8% on year, thanks to the CEE region boosting an overall PC increase of 6% on year and a strong performance in MEA recorded by overall notebook products," said Stefania Lorenz, associate vice president, IDC CEMA.
"In the CEE region, the PC market reported astonishing growth in the desktop space, resulting in an increase of 7.6%, after more than nine long quarters of market decline. This success can be attributed to promotions in retail, continual growth of gaming, and a few large deals that took place the public and corporate segments. The traditional notebook reported 5.2% growth on year, and the commercial traditional notebook posted an on-year increase of 10.8%, thanks to large tenders in the education sector in Georgia," said Nikolina Jurisic, product manager, IDC CEMA. "The MEA traditional PC market, on the contrary, continues to experience on-year decline of 2.3%, but showing some stabilization. The notebook market reported strong growth of 11.2% on year, in line with expectations, thanks to education deals in the region. The desktop market remains contracted, with a strong double digit decline affected by lack of demand in the consumer space."
Vendor highlights
Traditional PC market consolidation is progressing, and the share of the top-3 vendors continued to grow in the second quarter of 2017. The top-3 players accounted for 59.3% of the total market volume, with 56.7% in the second quarter of 2016.
HP held onto the top spot, with 26.5% market share. Solid notebook results, in both the consumer and commercial markets, combined with stronger consumer desktops, boosted performance.
Lenovo ranked second, recording a market share of 20.6%, led by the double-digit growth of commercial notebooks.
Dell gained 0.5pp market share on year to reach 12.2%. The strong performance in commercial notebook primarily contributed to the healthy results.
Asustek, despite securing fourth position with 10% market share, continued its struggle to return to positive growth territory (especially in CEE and WE).
Acer maintained its growth trajectory for the third quarter in a row, strengthening its position (9.2% share) thanks to back to school shipments. |