US-based Kingston Technology US further consolidated its dominance in the DRAM module market with its global share rising to more than 50% in 2010 from 39% in 2009The worldwide DRAM module market generated revenues of US$9.3 billion in 2010, up about 54% on year. The growth was driven by a recovery in demand from PCs and resulting price hikes for memory chips.
Kingston sold US$4.8 billion worth of DRAM modules in 2010, compared to the combined US$3.7 billion produced by the next nine largest DRAM module houses. Kingston's DRAM module business also outperformed the industry average in 2010, enjoying a 95% rise in overall sales, Taiwan's Adata Technology retained its second-place ranking but saw its share slide from 8.5% in 2009 to 7.9% in 2010, while Ramaxel Technology of China followed close behind with a 7.7% share.
In addition, observed a growing number of module companies have diversified into the markets for industrial-, military- and server-use memory products, while finding it difficult to grow further their aftermarket upgrade module sales. They have also put a greater emphasis on the NAND flash-based devices and solid-state drives (SSD).